About Andrea
Multi-skilled creative marketing pro with a strong technical edge. An excellent addition to small “many hats” teams or groups that need someone who can work cross-functionally between specialized teams. Pairs strong digital marketing skills with expertise in video, animation, digital design, and web. Track record of crafting engaging, data-informed content that achieves measurable results. Pun enthusiast. Improv comedian. Proud of my strong atterntion to deetail. Will happily share pictures of my dog.
Skills, Tools, and Software
Digital Marketing
- Social Media Marketing: Facebook; Instagram; YouTube; LinkedIn; Twitter; Meta ads; Buffer; Hootsuite; ad targeting; audience segmentation
- Content Marketing: Blog writing; content distribution; content repurposing
- Conversion Rate Optimization (CRO): A/B testing; user experience (UX) analysis; landing page design; lead generation; customer journey mapping
- Brand Strategy: Brand messaging guidelines; competitive analysis; market research; consumer insights
- Project Management: Asana; Trello; budgeting; timeline management; cross-functional collaboration; stakeholder management
- Analytics and Reporting: Data analysis; insights and recommendations; data visualization; presentation skills
Content Creation and Publication
- Design and Multimedia: Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Premiere Pro, After Effects, Audition, Media Encoder); Figma; motion graphics; video production; video editing; live streaming; user interface design; web design
- Web Development: WordPress CMS; HTML; CSS; website management; UX/UI
- Content Optimization: SEO; call tracking; AI
- Email Marketing: Mailchimp; email automation; email design